Chandigarh – ARIAS, the premium lifestyle brand founded by renowned celebrity Lara Dutta, debuts in Chandigarh, offering a one-stop solution for home and lifestyle needs. This strategic launch marks ARIAS‘ expansion into the lifestyle-oriented market of North India, partnering with NilKamal Homes. Celebrity brand creator SWAG partnered with Lara Dutta to incubate and develop ARIAS, leveraging their expertise in building successful consumer brands.
The Chandigarh market, with its growing demand for premium home and lifestyle products, is an ideal location for her ARIAS. The brand’s elevated retail experience, showcasing its extensive range, is set to delight consumers. As India’s one of the first lifestyle brands offering multiple product theme-based solutions, it was inspired by Lara’s personal experience of furnishing her home. Recognizing the gap in the market for a comprehensive home and lifestyle brand, Lara created ARIAS to provide consumers with a seamless shopping experience.
With a vast product line spanning furniture, cookware, dinnerware, fragrances, skincare, kidswear, and mattresses, Lara Dutta’s ARIAS caters to diverse consumer needs. Mr. Vishal Sinha, CEO of Swag stated “We’ re proud to have played a key role in shaping Lara’s vision. Wesaw an opportunity to bring a unique, consumer-centric approach to the home and lifestyle market.
Chandigarh’s launch marks a significant milestone in our journey to make luxury living accessible. We believe ARIAS fills a significant gap in the home and lifestyle market, and we’re looking forward to seeing it make a positive impact in Chandigarh and beyond.”Creating ARIAS was a personal journey, driven by my own experiences of searching for the perfect pieces to make my home truly special.
Chandigarh’s growing demand for premium home and lifestyle products makes it an ideal location for ARIAS’ said celebrity and co-founder Lara Dutta. “Our partnership with NilKamal homes enables us to showcase ARIAS’ extensive range in an elevated retail experience. With ARIAS, I aim to empower consumers to create spaces that reflect their personality and style” ARIAS Home’s innovative spirit and commitment to excellence have set a new standard for lifestyle brands in India.